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Communicating Technical Concepts to Non-Technical People (Plano Campus)

The skill and the art of effectively explaining high-tech products and services in ways that non-technical people can understand has become a fundamental job requirement for anyone from project managers to engineers to financial advisors, investor relations, business analysts, IT and beyond. Additionally, the skill of translating marketing jargon and technically complex marketing results data to un-acclimated internal audiences can also be difficult. The ability to do these well is not inherent but can actually be a learned process applied to marketing and communications roles within companies large or small. Presented by an industry leader with nearly 30 years of experience in global communications at high tech companies this course will provide you with an understanding of the process of communicating technical information to non-technical audiences and give you the opportunity to practice this process and skill in a low-risk setting.


During this course you will learn:
* Evaluating who your audience is and the perspective they are coming from
* The effective use of examples, analogies and visuals to get your point across
* Communicating technical concepts online vs print vs spoken
* Selecting the medium/s with which to communicate
* How to use tools designed to identify WHAT to communicate how much
* Detail and data…how much is too much and how much is too little
* Become a translator of technical jargon
* How to use repetition without being condescending
* Learn to tell a story that gets your point across
* Cultivating the right demeanor, tone and voice for specific audiences
* How to verfiy that your communication worked

Code:153BCM510A-P
Dates:May 21-22, 2015    Check for other dates
Meets:Th, F from 9:00 AM to 4:00 PM, 2 Sessions
Instructor:Michael Guillory
Fee:$395  

Notes:Please bring a laptop with you to class. Please note that there is no cafeteria on premises. Please bring your lunch or plan to go off site to buy lunch at the break.

Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.


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