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Copywriting: Crafting Compelling & Engaging Content (Plano Campus)

Strong copywriting and the ability to write engaging content is one of the most valuable and marketable skill sets to both small and large organizations alike. This hands on and interactive workshop style course will help you expand upon the writing skills you already have, pursue your love of creativity and practice your craft all while building your portfolio through class projects. During this course you will learn:

  • Copywriting Mechanics and Principles and putting them into practice
  • Understanding your customer and what you are really selling and how
  • Write for the web, from social media and email copy to landing pages and websites.
  • Write for print, from advertisements to print brochures
  • Writing in different voices, developing your own style and adapting your style when needed
  • How to be persuasive and compelling
  • Using imaging, metaphors and story telling
  • Writing headlines and body in different voices.
  • Where to find your writing inspiration
  • Business management know how for the freelance copywriter


Dates:April 2 - May 7, 2015    Check for other dates
Meets:Thursday from 6:00 PM to 9:00 PM, 6 Sessions
Instructor:Laura Wooten

Notes:Please bring your own laptop to class

Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.

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