The PR industry has radically changed over the past 5 years. Exclusively offline relationship
building and blasting your press release to reporters are increasingly less effective and overused. In this ever increasingly digital world we're able to bypass traditional media as needed and go straight to the customer. Because of this easy access, PR professionals need to adapt new techniques and strategies to reach these audiences effectively and in realtime. This course is designed to get you up to speed on what you need to know as a PR professional working in a fast paced digital world. You will learn:
Taught by Jared Carrizales of Heroic Search
|Dates:||November 18 - December 16, 2015 Check for other dates|
|Meets:||Wednesday from 6:00 PM to 9:00 PM; Skip 11/25, 4 Sessions|
|Notes:||Please bring a laptop with you to class. This class skips the week of Thanksgiving 11/25|
Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.