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E-Mail Marketing: Mastering Your Most Powerful Digital Channel

E-mail is the undisputed leader of all digital channels, outperforming even social in terms of both conversion rates and use. But e-mail marketing isn't what it used to be. E-mail needs to be integrated and social-savvy, personalized, well designed for viewing on different devices and engage people in a variety contexts. This course will cover what e-mail marketing is today and how to best leverage the channel that will produce your best ROI. During this course you will learn the most effective email strategies and tactics to adopt and incorporate into your campaigns to maximize your overall marketing results

  • Understand why customers are more inclined to visit your website and purchase from you through email more than any other digital medium
  • Know the rules! Legal considerations for email marketing.
  • Learn all the components of creating a successful email campaign: Planning, personalization, segmentation, content development, automation and beyond
  • Developing rules for your different segments
  • Understanding types of Email Campaign - Trigger, Marketing messages, Transactional, Drip campaigns
  • Understanding how subscribers interact with email on other platforms, how messaging changes and how to take advantage of opportunities
  • Email List Growth & Cleansing: Data hygiene and deliverability strategies & tactics
  • Continual Improvement of Your Email Program by Implementing Email Management & Optimization Process & Cycle
  • Choosing the Right Email Deployment Partner
  • Tracking Performance of your Email Program through Reporting & Insights: Key metrics and ROI
  • Integrating Email with Other Digital Channels
  • Innovations in Email: Learn about the innovations taking place in email today
  • Get an Email Toolbox to take back to your office and use: Explanation of all best practices, email reporting template and email vendor evaluation

Dates:October 14 - November 4, 2015    Check for other dates
Meets:Wednesday from 6:00 PM to 9:00 PM, 4 Sessions
Instructor:Renee Adams

Notes:Please bring a laptop to class

Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.

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