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Mobile Marketing: Strategies, Tactics & Tools

With over two thirds of the US adult population making a smart phone an extension of their body it's not a matter of whether one needs to master mobile marketing…it's a matter of how quickly you can get up to speed. This fast moving and intensive course will guide you through the key considerations and tools necessary when developing and driving a mobile strategy as a key part of your digital marketing arsenal. You will learn:


  • Overview of mobile systems, platforms and processes
  • Developing a strategy, and planning for mobile: understanding what mobile is great for and what its limitations are
  • Determining the way your market is using mobile and where the opportunities lie
  • What you need to know about mobile ad formats and branding on mobile: how to communicate brand values and emotion via mobile
  • Creating customer experiences that reflect your brand and that subscribers enjoy
  • Messaging for mobile and developing push and pull programs and strategies for driving customers to accept location
  • Banners vs video on mobile and how to use native and instream ads effectively
  • Mobile coupons: what works best and when
  • Moving beyond banner ads and text messaging to real time digital experiences
  • Best practices in mobile web development, sites, mobile apps and responsive design
  • Combining mobile with your other Channels: integration and cross marketing opportunities
  • Budgeting for mobile: How to estimate your costs related to mobile
  • Location based marketing: the art and science of geotargeting, geofencing and beaconing
  • Guerilla marketing with mobile
  • Mobile payments: understand the emerging landscape and the implications on your business
  • Mobile marketing analytics and developing relevant and realistic KPI's for mobile
  • Privacy laws and emerging standards in mobile marketing


Dates:November 11 - December 9, 2015    Check for other dates
Meets:Wednesday from 6:00 PM to 9:00 PM; Skip 11/25, 4 Sessions
Instructor:Abhi Vyas

Notes:Please bring a laptop with you to class Note this class skips 11/25/2015 for Thanksgiving

Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.

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