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Developing & Implementing a Social Media Marketing Campaign

Social media is an essential component of any branding, awareness building or marketing campaign. Designing an effective and integrated campaign and then implementing it, requires a different mindset and discipline than simply using various social media platforms to push out messages when you feel like it. To ever be able to realize an ROI for your social media efforts, your strategy needs to be grounded in analysis, integrated with other platforms and channels and implemented on time and within budget. This class assumes students have familiarity and experience with usage on the main social media platforms (ie Facebook, Twitter, LinkedIn and Pinterest). You will learn:

  • Developing your strategy: using audits, analysis and research to develop a strategy
  • Integrating your social media campaign with your other marketing channels
  • Implementing your strategy: time lines, scheduling, budgeting, working with vendors
  • Measuring the success of your social media campaign.
  • Gaining insight from your analysis of this campaign for your next one


Dates:February 23 - March 22, 2016    Check for other dates
Meets:Tuesday from 6:00 PM to 9:00 PM; Skip 3/8, 4 Sessions
Instructor:Lissa Duty

Notes:This course skips the week of 03/08/16 for spring break. It is recommend that students have familiarity and experience with usage of the main social media platforms, i.e. Facebook, Twitter, LinkedIn, and Pinterest before attending this class. Please bring your own laptop to class

Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.

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