Social media is an essential component of any branding, awareness building or marketing campaign. Designing an effective and integrated campaign and then implementing it, requires a different mindset and discipline than simply using various social media platforms to push out messages when you feel like it. To ever be able to realize an ROI for your social media efforts, your strategy needs to be grounded in analysis, integrated with other platforms and channels and implemented on time and within budget. This class assumes students have familiarity and experience with usage on the main social media platforms (ie Facebook, Twitter, LinkedIn and Pinterest). You will learn:
|Dates:||February 23 - March 22, 2016 Check for other dates|
|Meets:||Tuesday from 6:00 PM to 9:00 PM; Skip 3/8, 4 Sessions|
|Notes:||This course skips the week of 03/08/16 for spring break. It is recommend that students have familiarity and experience with usage of the main social media platforms, i.e. Facebook, Twitter, LinkedIn, and Pinterest before attending this class. Please bring your own laptop to class|
Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.