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Digital Marketing Analytics

The ability to analyze, understand, and use your data has become a fundamental component of the digital marketing profession. This course will teach you to align measurement with strategic objectives and set targets using key performance indicators. You’ll learn how and when to use the many analytics tools available to you and how to develop customer profiles and segments. You’ll leave ready to create dashboards to present a compelling story to the C-suite. Note: This course also includes the Advanced Excel for Data Analytics Workshop.
Topics to be covered include:

  • Aligning measurement with strategic objectives
  • Measurement methodologies and tools for different digital marketing channels: social, search (paid and organic), mobile, and email
  • Developing key metrics and benchmarks
  • Overview of analytics tools: what to use when and how to use the most important tools in your arsenal
  • Insights from data: customer profiles and segments
  • Conversion funnels and goals and conversion optimization
  • Attribution methods, models and how to put an attribution system in place
  • When and how to merge online and offline data
  • Creating dashboards and visualizations to present your story to the C-suite

Dates:October 26 - December 12, 2015    Check for other dates
Meets:Monday from 6:00 PM to 9:00 PM; Skip 11/23, Add 12/12, 7 Session
Instructor:Rebecca Visconti

Notes:Mark you calendar: This course includes the Excel for Digital Analytics Workshop being held on Saturday December 12 from 9 am-4 pm This course skips the week of 11/23/15

Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.

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