The ability to analyze, understand, and use your data has become a fundamental component of the digital marketing profession. This course will teach you to align measurement with strategic objectives and set targets using key performance indicators. You’ll learn how and when to use the many analytics tools available to you and how to develop customer profiles and segments. You’ll leave ready to create dashboards to present a compelling story to the C-suite. Note: This course also includes the Advanced Excel for Data Analytics Workshop.
Topics to be covered include:
|Dates:||October 26 - December 12, 2015 Check for other dates|
|Meets:||Monday from 6:00 PM to 9:00 PM; Skip 11/23, Add 12/12, 7 Session|
|Notes:||Mark you calendar: This course includes the Excel for Digital Analytics Workshop being held on Saturday December 12 from 9 am-4 pm This course skips the week of 11/23/15|
Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.