Discover the strategies and tools needed to plan the type of promotional campaign that generates more than short-term spikes in interest. Through the use of promotion schedules, editorial calendars, blogger kits, contests and other tools and skills, participants will learn to develop an effective promotion plan for deployment across multiple digital channels. Use the powers of advocates and online channels to build interest, motivate action, and to maintain and spread awareness. Understand why a widely cast net doesn't always catch the most fish.
|Dates:||April 3 - May 1, 2014 Check for other dates|
|Meets:||Thursday from 6:00 PM to 7:30 PM, 5 Sessions|
Sorry, this course has been cancelled. Please contact our office to see if it will be rescheduled, or if alternative classes are available.