Website operators and digital marketing analysts frequently use Google Analytics and Piwik to monitor and analyze site traffic, but neither of these tools allow the user to add data from external sources. This course will show you how to combine Google Analytics and Piwik with data from external sources including content management systems, Google Trends, Google Search Console and other sources to better understand what makes for successful pages and successful user experiences.
The class will cover the following:
|Dates:||May 17 - June 21, 2016 Check for other dates|
|Meets:||Tuesday from 6:00 PM to 9:00 PM, 6 Sessions|
|Notes:||The course assumes previous use of a programming language such as C/C++, Java, Perl, Python, SAS or PHP. The course also assumes knowledge of basic statistical concepts such as median, mean, standard deviation, and linear regression. Programmers who have not had previous experience with basic statistics can gain the minimum necessary knowledge through reading chapters 1 and 2 in Discovering Statistics Using R (Andy Field, Sage Publications) prior to the beginning of the course. Students need to bring their own laptop to class.|
Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.